Skip to main content

The Latest Tips By Desi Branding

Posted by

7 Secrets Bira Uses To Build Their Online Brand Profile

In a country, like India where direct advertising of Alcoholic Beverages is illegal, Bira 91 in 5 short years has built a cult following of loyal consumers. A large factor for their growth is their brilliant brilliant brand profiling on social media sites like Facebook, Instagram, Twitter and Youtube. Now Desi Branding brings to you, 7 tips you can learn from Bira to build your own online Brand Profile and gain a loyal following for yourself or your business 1. Build a Consumer Profile The most important question you need to ask before you get started is what kind of followers do you want to attract and what do they need? In Bira's case, their ideal target is the urban, educated youth of India who want unconventional, unorthodox, fun alternatives to the available alternatives. This is why their brands advocates a dynamic and fresh product which is different from what their customers maybe used to. The colourful, funky themes, the unique flavours are immediately eye-catching and hel...
1 comment
Keep Learning >>
Posted by

About Us

 

Desi Branding is the brain child of two young Indian guys that love all things Branding. We bring to you branding lessons and PR secrets, picked up over our respective pasts working or interacting with startups, corporates, media and government bodies in over 20 cities.

Whenever we conducted research in the past for professional or educational commitments we came across a few problems. Firstly, the majority of free content available seems to be in the form of long, bland essays. Secondly, most of the insights available, do not apply to the average Indian customer.

So together we decided to bring to you our shared knowledge of Branding and PR relevant to the modern Indian Market. Be it case studies of Indian Brands, practical application of marketing concepts or tips/tricks of the trade, we have got your back.

We decided early on that all of the that content we make should be easy to understand, inspired by real life and applicable to every possible situation you may encounter, regardless of your experience level. Additionally, we realized the need for building a strong community of followers who are eager to learn. To this end, we resolved to invest significant time in audience engagement across multiple different social media platforms to encourage participation and gain valuable feedback about our content strategy.

Moreover, to cover a wide selection of topics we decided to tap into our extensive business network to bring in experts as guest writers and advisors for featured articles. This ever-growing list of experts includes professors, industry specialists, digital marketing gurus, influencers, startup mentors, business consultants, media personnel, startup founders, business community leaders and more. All so that we can ensure that we bring to you only the most relevant and engaging expertise possible.

Whether you are a student, a marketing/PR employee, a startup founder or a budding influencer, we at Desi Branding seek to provide you the perfect content to help you realize your branding goals and jump start your growth.

Email Post

Comments

Post a Comment