7 Secrets Bira Uses To Build Their Online Brand Profile
In a country, like India where direct advertising of Alcoholic Beverages is illegal, Bira 91 in 5 short years has built a cult following of loyal consumers. A large factor for their growth is their brilliant brilliant brand profiling on social media sites like Facebook, Instagram, Twitter and Youtube. Now Desi Branding brings to you, 7 tips you can learn from Bira to build your own online Brand Profile and gain a loyal following for yourself or your business 1. Build a Consumer Profile The most important question you need to ask before you get started is what kind of followers do you want to attract and what do they need? In Bira's case, their ideal target is the urban, educated youth of India who want unconventional, unorthodox, fun alternatives to the available alternatives. This is why their brands advocates a dynamic and fresh product which is different from what their customers maybe used to. The colourful, funky themes, the unique flavours are immediately eye-catching and hel...